HydroPoint's Water Shake-Up

About HydroPoint

HydroPoint is a privately owned clean-tech company who helps businesses achieve measurable sustainability & ESG goals through our innovative drinking water technologies. Our priority and business goal is to eliminate single use plastic bottles from the ocean, waterways and landfills.

Our circular economy model, the Smart Water Kiosk is an environmental solution as it eliminates plastic bottle waste and the continual use of resources.

Customer Focus

We appeal to eco-conscious consumers who care about our tomorrow, and anyone who enjoys clean still or sparkling mineral water in reusable smart-bottles.
Whilst HydroPoint's existing customer segment is an environmentally aware, conscious female aged 20-35, our product additions will open the doors to a new customer segment; the younger Gen Z generation, 6–20-year-old and also a beauty/anti-aging focused audience.
By adding flavoured water, vitamins, caffeine and collagen add-ons to our current offering, we are tapping in a new market segment with growth opportunity to new customers as collagen and vitamin markets are rapidly growing.

Challenges

Our biggest challenge to solve is: How might we educate people on water?

Our ‘Design Thinking Process’, revealed the lack of people’s water knowledge, as metal contamination of drinking water and its potential health effects has impacted human populations for centuries. Our interviews are proof people are not aware of the widespread copper and lead contamination of ‘free’ drinking water in New South Wales, Australia (Harvey et al., 2016). To make it worse emerging contaminants such as pharmaceuticals, personal care products, food additive and pesticides are in waters of Sydney’s estuary (Birch et al., 2015). Our main competitors are single use plastic bottles producers in the vending space such as Coca-Cola Amatil, Nestlé and PepsiCo. Those companies make a significant income from plastic bottle sales and we are not aware of any shift towards a sustainable bottling network as part of a Circular Economy.

Highlights

Our Circular economy model generates a real-time ‘plastic bottles saved’ count, which show how much plastic was saved from entering landfills and waterways, making a measurable difference towards climate risk which forms part in the E of ESG. Businesses can use this data in a meaningful manner via their website ESG/Sustainability page, Annual Sustainability/ESG compliance reports and social channels. From a customer perspective their individual impact can be tracked via our HydroPoint app where they can view their network and individual contribution towards climate change.

We don’t sell or promote single use plastic, therefore don’t use fossil fuels to create bottles. HydroPoint is proud to be Carbon neutral. Unlike our competitors, our atmospheric water technology does not draw from the earth's resources which confirms our commitment to minimising our environmental impact and associated carbon footprint.

Another important benefit of our Circular Economy model is our work towards the UN’s SDG’s 6, 13 & 14.

Report Card

Team: Brendon, Hannah, Ray

Product: Circular Economy Model: The SmartWater Kiosk

Market: Clean-tech

Momentum: Product in market, creating revenue.

Impact: Measurable solution to eliminate plastic bottle waste and the continual use of resources.

‍

From the Founders

Company Name: HydroPoint Pty Ltd https://hydropoint.com.au/

Themes: #circulareconomy #cleantech #trackyourimpact #climatechange #noexcuseforsingleuse

Summary: Smart Water Kiosk dispensing still or sparkling water and reusable bottles whilst tracking impact

Product stage: In market, generating revenue

Founders: Brendon Wright, Ray Kelland, Hannah Ried

Capital raising: $3mn Series A

Company mission: Our priority and business goal is to eliminate single use plastic bottles from the ocean, waterways and landfills.

Why the team wants to solve this problem: Unless we act now, by 2050 the plastic in the ocean will weigh more than the fish. We made it our mission to not let that happen.

‍

References

Birch, G.F, Drage, D.S, Thompson, K, Eaglesham, G & Mueller, J.F 2015, ‘Emergingcontaminants (pharmaceuticals, personal care products, a food additive andpesticides) in waters of Sydney estuary, Australia’, Marine pollution bulletin,vol. 97, no. 1-2, pp. 56–66.
Harvey, P.J, Handley, H.K & Taylor,M.P 2016, ‘Widespread copper and lead contamination of household drinkingwater, New South Wales, Australia’, Environmental research, vol. 151, pp.275–285.

‍

Cover Photo by J K on Unsplash