About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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Rory Oxenham

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Ian Gardiner

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Sarah Nolet

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Matthew Stead

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Alan Jones

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Michael Fox

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Founder of Fable Foods

Zal Dastur

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Phoebe Harrop

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Brian Hill

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Ross Sharman

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Lily Dempster

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CEO and Founder of One Small Step

Charlotte Connell

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Surfer, mother of two, and lousy but enthusiastic shower singer. Climate Reality Leader, Co-Director and Sustainability lead at Founder Institute as well as EIR in Sustainability at Fishburners Charlotte is driven to democratise sustainability so that any and all businesses can make a positive impact on the planet.

Mandi Gunsberger

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Mandi is Climate Salad's founding advisor. Mandi was the Founder & CEO of Babyology 2007-2017. Babyology is the number one media company for Australian parents. Now she dedicates her time to helping Climate Tech companies grow.

Charlie Macdonald

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Eezu Tan

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Eezu is a climate activist who is passionate about the intersection of tech and social impact. She is a volunteer at Climate for Change, an Economics/Global Development/Theatre student, and a cat lover. Whether it's through her theatre art or career, she hopes to forge a more inclusive, equitable and sustainable future for all

Ross Sharman

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Mick Liubinskas

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Mick is a climate tech advisor and angel investor in Cecil, Ripe Robotics, Startmate and EnergyLab, co-founder of Pollenizer and muru-D and author of She’s Building A Robot. Mick is a dad of 3 kids, a football (round ball) player with a strong desire to surf in Bali.

Karen Liubinskas

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Karen is a mum of 3 kids, a constant reader with a strong desire to travel to Italy. She is a B2B marketer who has worked for LinkedIn in San Francisco and Macquarie Bank in Australia.

Patrick Sieb

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Investing in technology companies with a strong focus on climate change, leveraging infrastructure expertise.

Stefan Knight

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Stefan has been involved in tech startups for two decades spanning early stage companies that have IPOd, wound down, and have been acquired. I help climate tech companies get customers.

Michael Molitor

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Michael is a veteran climate scientist and practitioner. Climate Research Division at the Scripps Institution of Oceanography, Climate Change team at BP, Global Leader of Climate Change Services at PwC, Senior Advisor on Climate Change at McKinsey, the Co-founder of Emmi.io, PhD at Cambridge University, post-doc fellowship at Harvard

Alex Logan

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Co-founder of Cecil

Andrew Rogers

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